Cricut: A big press conference is a must for reporters covering this year’s NCAA tournament.
What should you be prepared for?
It’s the most difficult thing to prepare.
You can say that the most important thing is to make sure that your answers are truthful and correct.
But if you don’t, that’s really not going to make you any more effective.
And that’s one of the things we’ve always been saying, which is that when we go out there, we want to be able to present what’s going on, what’s being said, what is happening and what’s happening right now.
And we’ve also said that we’re not going anywhere until we’re ready.
We want to do this at a time when everybody is at least prepared to go out and get it done.
The second thing we’ve got to be prepared to do is be ready for the fact that, as a reporter, there are a lot of things that you’re not prepared for, you’re just not prepared to deal with it.
So, for me, it’s really about knowing what I’m going to do and knowing how I’m gonna handle that.
Whitman: One of the first things that we have to do at this time is to put all of our resources into being prepared for the conference, whether it’s going to be a press conference, a live webcast or a livestream, and having that all be in one place.
That way, we can have everybody in one room and not be distracted.
Cricuts: That’s something that we’ve talked about for a long time.
And there’s no way to be ready, especially as a young reporter, without having all the resources in place.
The best way to do that is to have the resources and the infrastructure and the capacity to have everything prepared.
You need the technology.
You have to be very well-versed in what you’re doing, and if you’re only going to have one person in a room, it makes it a little easier to get lost in your own head and to not really think about the whole situation.
Whitmer: But you need to have a plan, you need a plan for how you’re going to get the job done.
You want to have an entire system in place for that.
Clicuts: The way we did it in this event last year was a little bit different than we did last year.
And the way we’re going forward is the same, and we’ll go through it again.
Whitman: If you’re having a difficult time finding someone to talk to and want to share the information, there’s a couple of ways to get it out.
One is you can do a tweet or a Facebook post or a blog post.
You might want to send a note to your mom or your dad, but you can also tweet to someone who’s willing to do the same.
Whittmer: We do that with every press conference.
We do it for every conference.
So we have an organization that’s called the Media Guide and we have staff there that are always there to help us with anything that we need.
And so, we have a lot to say and we want it to be available.
So if you want to ask a question or write a piece, that can be done.
We have a Twitter account that we use that goes back to 2012 that is @ESPNMediaGuide.
Cics: So, just for the record, this is a press release from ESPN.
It’s a transcript of a conference call between Scott Brooks and John Whitmer.
Cuts: It’s my honor to be here.
And Scott Brooks, your first name is, and the first thing I would ask you, is if you can just say a few words to your team.
And then we’ll move on to the questions.
Whitson: We have to thank you all for coming out to our event.
And I think that we’ll have a great, great time talking about the upcoming NCAA tournament, and thank you for being part of it.
I’m Scott Brooks.
CICUT: I’m John Whitenmer.
This is ESPN.
This transcript has been edited for length and clarity.